Core Values


We operate our business on absolute honesty and integrity. Honesty and integrity are like being pregnant, you either are or you are not. We operate with absolute honesty and integrity in everything we do, every day, all day, without exception. We work to provide total transparency in every transaction. We strive to always provide everyone with the full information about every transaction, so they can make a fully informed decision. We never hold anything back. We never hide any truth from anyone. We believe operating in absolute truth is the best practice in every thing we do.


Every transaction has to a be a “win-win” for all parties involved, or we will not participate.

Every single transaction without except benefits everyone involved in the transaction and some that are not involved. All transactions benefit the seller, the buyer, the investor, the lender, and the less fortunate in our communities.

We will never take advantage of anyone.We will never allow anyone to be taken advantage of by anyone else, if we have the power and or knowledge to prevent that as well.

We will never allow anyone to be involved in any transaction unless we are sure that doing so in their best interest, regardless of the implications on our profitability. We will quickly walk away from any deal that does not serve the best interest of every person in the transaction, even if doing so costs us a great deal of money. You cannot buy integrity or self-respect, and ours is never for sale.

We would rather be always doing the right thing and make a little bit less money, than ever do anything where everyone does not win.



We donate the first ten-percent (10%) of all profits from the training to empower those less fortunate to create the life they love.

Please see Community Service tab for more details on this practice and our commitment.